How Leading With Neurodiversity Improves the Workplace Dance

Gil Gershoni
7 min readNov 14, 2018
The author’s team in various states of work and play—sometimes both at the same time.

Three pigeons were perched upon a beam above our conference room table. A late-morning San Francisco breeze entered the 18th floor windows, ruffling their feathers. Our client tilted her head up. Her eyes widened. “There are pigeons up there!” she said, interrupting the presentation. “Are those real?” her colleague asked. They were, in fact, real. Real fake.

To understand the pigeons, you have to first understand the nature of my office. Gershoni Creative, the agency I co-founded with my wife Amy, is located in a refurbished Beaux Arts dome atop one of San Francisco’s original landmark skyscrapers. (It was under construction when the earthquake ravaged the city in 1906.) Besides the fake pigeons in the rafters, there are books of magic lining the shelves and glass jars of candy straight out of Willy Wonka’s factory.

It’s all a bit unorthodox, which is exactly the point.

The sweets aren’t for me. In fact, I rarely touch them. I just love the feeling that a massive amount of candy elicits when a client walks into the space for the first time. “Can we eat that?” they ask. “Are we allowed?” Of course they can. The candy allows them to remove boundaries, to express a sense of childlike wonder. They think they’re asking permission to eat candy. What we’re really doing is giving them permission to…

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Gil Gershoni
Gil Gershoni

Written by Gil Gershoni

Founder and creative director, Gershoni Creative. Frequently speaks on dyslexia and its impact on problem solving, design thinking and workplace collaboration.