Team Culture Taking a Hit? Try Creative Interventions.

Gil Gershoni
8 min readSep 23, 2020

A pirate ship with sails crafted entirely of espresso. That’s what Zelia, our account manager, shared in response to the prompt Create a finger painting using any material you have on hand. My laugh at the dark-roast plank coming off the stern upstages the story she’s telling about it on our agency-wide Zoom call. I surprise even myself with how I feel the tension in my jaw relax. My attention…

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Gil Gershoni

Founder and creative director, Gershoni Creative. Frequently speaks on dyslexia and its impact on problem solving, design thinking and workplace collaboration.